Cadillac recently showcased two vehicles, a production and a concept car, at the 2010 Detroit Auto Show which featured the Platinum and V-Series trims for their whole range. Cadillac executives explained that these two levels will be offered for all of Cadillac vehicles including the 2012 XTS.First on spotlight is the Platinum XTS concept vehicle which is basically the Platinum edition of the flagship sedan expected to roll out by 2012. The CTS-V Coupe was also in display and is the high performance variant of the next generation CTS Coupe.
The V-Series labeling of Cadillac is similar to the tagging of the high performance units like the M for BMWs and the AMG for Mercedes Benz.
The Platinum level on the other hand explains the most luxurious of the luxurious in the Cadillac line up. The branding speaks of upgraded interiors, high grade leathers, and unique exterior make over.
The labels being introduced by Cadillac is primarily aimed at stealing some sales from luxury leaders like Lexus, Mercedes-Benz, and BMW. In the case of the XTS range, the car maker will most likely use a Platinum distinction while smaller units like the CTS-V will handle the power image of the brand